Our Healthcare Industry Media Products

Our Healthcare division offers to the market a new non-tradition media, based on the positioning of informative spaces in waiting rooms of hospitals and medical doctor's offices. This new media provides a more effective way of communication and the advantage of segmenting your audience.

PosterPoint

Segmented Captive Audience

Type: Indoor media in Physician's waiting areas (Poster Frames Strategically located)
Network: Over 1000 waiting rooms in mayor medical specialities.
General Characteristics: Captive audience, waiting more than one hour. Cutler-free envronment and segmentation advantages.
Media Study: Awareness 58% Impact 80%
(Source: Non‐traditional Media Study 2009. The Marketing Center www.oaapr.org)
Highlights
  • FDA Regulations Compliance for Prescriptions drugs
  • Captive Audience
  • More than one hour in waiting rooms
  • Audience with common information needs
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Waiting room
Waiting room
Waiting room
Waiting room
Waiting room

Traditional Media Investment Waste

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Traditional Media vs Target Point

Understanding the Target

The audience:
  • Captive audience
  • Similar characteristics
  • More than one hour in waiting rooms
  • Patient with information needs
The Environment:
  • Clutter-free environment
  • Medical areas impel trust
  • Impact patients and physicians

Our Network

Physicians by Speciality Waiting Rooms Monthly Audience
Cardiology 94 90,240
Dermatology 28 26,880
Endocrinology 28 26,880
Family Practice 51 48,960
Gastroenterology 22 21,120
General Practice 281 269,760
Internal Medicine 93 89,280
Labs 36 34,560
Neurology 24 23,040
Obstetrics/Gynecology 96 92,160
Pediatrics 109 104,640
Physical Med/Rehab 9 8,640
Pneumology 12 11,520
Psychiatry 20 19,200
Radiology 35 33,600
Urology 12 11,520
Others 55 52,800

Additional Services

  • Professional Medical Representative
  • Sampling
  • Patient Surveys
  • Brochure Refill Service
  • Custom Acrylic Brochure accessory